Paul Greenberg is one of the most recognized and respected CRM analysts in the world. He is also author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers."
Paul Greenberg is author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers. His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003).
He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. ZDNet blog, Personal blog, LinkedIn, Twitter
Sanjay Dholaki is Marketo's Chief Marketing Officer, and is responsible for extending Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach. Sanjay joins Marketo from Crowd Factory, where as CEO, he was responsible for the strategic direction and vision of the company. Prior to Crowd Factory, Sanjay was CMO at Lithium Technologies, the leading provider of Social CRM solutions. While at Lithium, he helped achieve dramatic year-over-year growth as well as significantly increasing the company’s valuation. Prior to joining Lithium, he served as SVP and general manager for SumTotal Systems, and was an advisor at McKinsey & Company and Andersen Consulting. Sanjay holds a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania and an MBA in strategy and marketing from the Kellogg School of Management.
Published Date: Apr 18, 2014
Author: Michael Krigsman
Episode ID: 54