Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
How to Build Customer Loyalty and Brand Intimacy
Brand loyalty and customer loyalty are foundations for any modern business. On this episode, we explore the concept of brand loyalty with Mario Natarelli, managing partner at branding agency MBLM and author of the book Brand Intimacy.
CMO Playbook: How to Build Brand Value
The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.
Samsonite and TUMI: Transforming Retail and E-Commerce
How do established brands like Samsonite and Tumi rethink their digital strategy for retail and e-commerce. Samsonite and TUMI executive, Charlie Cole, shares his strategy and plans on this exciting episode of CxOTalk.
CMO Playbook: Marketing Strategies and Tactics
Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn marketing strategy and tactics that deliver results.
Brand Building: Emotion in the Digital Transformation Era
How do you build a brand in this era of digital transformation? With myriad different experiences and interactions through B2B and countless customer touchpoints, it’s more important than ever to make an emotional connection. Carla Hendra, chief executive at Ogilvy Consulting explains.