Digital Marketing

Who's Using Digital Marketing Technology to Improve Customer Outreach?

CXOTalk Episodes on Digital Marketing

Sep 13, 2019 | Views

How to Build Customer Loyalty and Brand Intimacy

Brand loyalty and customer loyalty are foundations for any modern business. On this episode, we explore the concept of brand loyalty with Mario Natarelli, managing partner at branding agency MBLM and author of the book Brand Intimacy.

Sep 13, 2019

Sep 12, 2019 | Views

CMO Playbook: How to Build Brand Value

The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.

Sep 12, 2019

Aug 09, 2019 | Views

Samsonite and TUMI: Transforming Retail and E-Commerce

How do established brands like Samsonite and Tumi rethink their digital strategy for retail and e-commerce. Samsonite and TUMI executive, Charlie Cole, shares his strategy and plans on this exciting episode of CxOTalk.

Aug 09, 2019

Mar 15, 2019 | Views

CMO Playbook: Marketing Strategies and Tactics

Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn marketing strategy and tactics that deliver results.

Mar 15, 2019

Mar 13, 2019 | Views

Brand Building: Emotion in the Digital Transformation Era

How do you build a brand in this era of digital transformation? With myriad different experiences and interactions through B2B and countless customer touchpoints, it’s more important than ever to make an emotional connection. Carla Hendra, chief executive at Ogilvy Consulting explains.

Mar 13, 2019
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