Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
CMO Role 2022: Marketing Investment and Strategy
What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? Gaurav Chand, the CMO of Cognizant talks about technology investments, customer experience, the importance of brand, talent hiring and retention, experiential marketing and using data for decision-making.
What is Customer Engagement and Why Should You Care?
Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel. Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value.
How to Sell and Negotiate a Book Publishing Contract
Writing a book is hard but selling it can be even harder. To help navigate this process, one of the top literary agents in New York shares practical advice on marketing and selling your book.
How to Create GREAT Customer Service and Experience?
For many organizations, the promise of great experience and service is an elusive and challenging goal. In this conversation, Oracle’s Senior Vice President of Global Marketing, Nate Skinner, explains how your company can create unforgettable customer experiences.
Crisis Media Training: Save Your Career with a Crises Communication Plan
Crisis communications and reputation management are central parts of media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares and offers many crisis management and communication examples.