Digital Marketing

Who's Using Digital Marketing Technology to Improve Customer Outreach?

CXOTalk Episodes on Digital Marketing

Nov 30, 2017 | Views

BroadSoft Connections 2017: Summary and Key Themes

BroadSoft is a premier company in the unified communications market, with contact center and collaboration solutions. At its recent customer event, the company announced that is being acquired by Cisco for $2 billion. In this video conversation with CXOTalk’s Michael Krigsman, BroadSoft’s Chief Digital & Marketing Officer, Taher Behbehani, summarizes key themes and explains why user experience and customer experience are so important.

Nov 30, 2017

Nov 26, 2017 | Views

Marketing Optimization and Omni-channel Customer Experience

How is marketing and customer experience changing in an omnichannel world? Josh Mueller, Senior Vice President of Global Marketing at Dun and Bradstreet, and Rachel Richter, Senior Vice President of Customer Analytics and Insights at Dun and Bradstreet, tell CXOTalk about the “omnichannel customer experience,” which uses data and complex analytics to identify customers’ needs and optimize delivery.

Nov 26, 2017

Oct 26, 2017 | Views

Dun and Bradstreet: Programmatic Advertising, Trust and Confidence

Programmatic advertising is a crucial tool for digital marketers. However, ensuring that marketing channels are trustworthy and accountable, eliminating fraud or abuse, remains a challenge. In this short video, two top experts explain how to ensure your programmatic advertising are spent wisely.

Oct 26, 2017

Oct 05, 2017 | Views

Accelerate Sales with Data and Analytics

Collaboration between Marketing and Sales is a prerequisite for customer success today. However, marketers must use data and analytics to gain insight into customer behavior and establish a personalized relationship with buyers.

Oct 05, 2017

Apr 25, 2016 | Views

Personalization and Context

Active personalization and creating relevancy through data and context are core parts of building the right customer experience for online buyers.

Apr 25, 2016
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