Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
BroadSoft Connections 2017: Summary and Key Themes
BroadSoft is a premier company in the unified communications market, with contact center and collaboration solutions. At its recent customer event, the company announced that is being acquired by Cisco for $2 billion. In this video conversation with CXOTalk’s Michael Krigsman, BroadSoft’s Chief Digital & Marketing Officer, Taher Behbehani, summarizes key themes and explains why user experience and customer experience are so important.
Marketing Optimization and Omni-channel Customer Experience
How is marketing and customer experience changing in an omnichannel world? Josh Mueller, Senior Vice President of Global Marketing at Dun and Bradstreet, and Rachel Richter, Senior Vice President of Customer Analytics and Insights at Dun and Bradstreet, tell CXOTalk about the “omnichannel customer experience,” which uses data and complex analytics to identify customers’ needs and optimize delivery.
Dun and Bradstreet: Programmatic Advertising, Trust and Confidence
Programmatic advertising is a crucial tool for digital marketers. However, ensuring that marketing channels are trustworthy and accountable, eliminating fraud or abuse, remains a challenge. In this short video, two top experts explain how to ensure your programmatic advertising are spent wisely.
Accelerate Sales with Data and Analytics
Collaboration between Marketing and Sales is a prerequisite for customer success today. However, marketers must use data and analytics to gain insight into customer behavior and establish a personalized relationship with buyers.
Personalization and Context
Active personalization and creating relevancy through data and context are core parts of building the right customer experience for online buyers.