Digital Marketing

Who's Using Digital Marketing Technology to Improve Customer Outreach?

CXOTalk Episodes on Digital Marketing

Nov 01, 2018 | 10,707 Views

Digital Transformation: User Experience and Design

What are the basic principles of user experience and how are they changing with digital transformation? Scott Belsky, executive vice president and chief product officer at Adobe, tells CXOTalk how the company keeps its creative tools simple and modernized at the same time, making them more accessible to more people.

Nov 01, 2018 | 10,707 Views

Sep 12, 2018 | 8,961 Views

B2B Marketing: Gaining Multi-Channel ROI

Many companies still use print marketing, trade shows and traditional consumer outreach even in an era of digital transformation. Shashi Seth, senior vice president at Oracle Marketing Cloud, and Neil Tolbert, director of marketing communications at Mack Trucks, tell CXOTalk how to ensure ROI in B2B marketing using a multi-channel approach.

Sep 12, 2018 | 8,961 Views

Nov 30, 2017 | 6,996 Views

BroadSoft Connections 2017: Summary and Key Themes

BroadSoft is a premier company in the unified communications market, with contact center and collaboration solutions. At its recent customer event, the company announced that is being acquired by Cisco for $2 billion. In this video conversation with CXOTalk’s Michael Krigsman, BroadSoft’s Chief Digital & Marketing Officer, Taher Behbehani, summarizes key themes and explains why user experience and customer experience are so important.

Nov 30, 2017 | 6,996 Views

Nov 26, 2017 | 12,768 Views

Marketing Optimization and Omni-channel Customer Experience

How is marketing and customer experience changing in an omnichannel world? Josh Mueller, Senior Vice President of Global Marketing at Dun and Bradstreet, and Rachel Richter, Senior Vice President of Customer Analytics and Insights at Dun and Bradstreet, tell CXOTalk about the “omnichannel customer experience,” which uses data and complex analytics to identify customers’ needs and optimize delivery.

Nov 26, 2017 | 12,768 Views

Oct 26, 2017 | 6,613 Views

Dun and Bradstreet: Programmatic Advertising, Trust and Confidence

Programmatic advertising is a crucial tool for digital marketers. However, ensuring that marketing channels are trustworthy and accountable, eliminating fraud or abuse, remains a challenge. In this short video, two top experts explain how to ensure your programmatic advertising are spent wisely.

Oct 26, 2017 | 6,613 Views
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