Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
Growing Revenue with Customer Experience
How can marketing and sales help improve the buyer experience? That's our topic on this episode of CxOTalk, with guest Karen Steele, the Chief Marketing Officer at LeanData.
Customer Experience: A CMO Perspective
What is customer experience, why is it important, and how can we create it? A healthcare Chief Marketing Officer shares her lessons.
CMO Playbook: Marketing Strategies and Tactics
Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn marketing strategy and tactics that deliver results.
Brand Building: Emotion in the Digital Transformation Era
How do you build a brand in this era of digital transformation? With myriad different experiences and interactions through B2B and countless customer touchpoints, it’s more important than ever to make an emotional connection. Carla Hendra, chief executive at Ogilvy Consulting explains.
Future of the Internet with Vint Cerf
The Internet is among the most profound achievements in human history. We talk with Vint Cerf, the co-inventor of TCP/IP, one of the foundational protocols on which the entire Internet relies.