Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
How to Tell Authentic Brand Stories with Video
Digital storytelling with video has become an essential skill for business leaders and brands. In this episode, executive storyteller and industry analyst, Michael Krigsman, speaks with David Hoffman, a successful brand storyteller and documentary filmmaker to learn inside secrets on how to tell a compelling brand story with video.
How to Get a Book Publishing Contract
How can you find a publisher to publish a business book? One of the top literary agents in New York City explains, on this episode of CxOTalk.
How to Build Customer Loyalty and Brand Intimacy
Brand loyalty and customer loyalty are foundations for any modern business. On this episode, we explore the concept of brand loyalty with Mario Natarelli, managing partner at branding agency MBLM and author of the book Brand Intimacy.
CMO Playbook: How to Build Brand Value
The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.
Samsonite and TUMI: Transforming Retail and E-Commerce
How do established brands like Samsonite and Tumi rethink their digital strategy for retail and e-commerce. Samsonite and TUMI executive, Charlie Cole, shares his strategy and plans on this exciting episode of CxOTalk.