Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
Future of the Internet with Vint Cerf
The Internet is among the most profound achievements in human history. We talk with Vint Cerf, the co-inventor of TCP/IP, one of the foundational protocols on which the entire Internet relies.
Enterprise Social Media Strategy and Influencer Marketing
Enterprise social media strategy and influencer marketing are crucial topics in digital marketing for 2019. Enterprise industry analyst talks with well-known enterprise social media strategist and influencer about these topics.
Powerful Storytelling for Business
Storytelling is a crucial skill for business. But, how can we create a story arc and narrative to our advantage? Well-known documentary filmmaker David Hoffman shares his knowledge on how to create powerful stories.
Digital Transformation: User Experience and Design
What are the basic principles of user experience and how are they changing with digital transformation? Scott Belsky, executive vice president and chief product officer at Adobe, tells CXOTalk how the company keeps its creative tools simple and modernized at the same time, making them more accessible to more people.
B2B Marketing: Gaining Multi-Channel ROI
Many companies still use print marketing, trade shows and traditional consumer outreach even in an era of digital transformation. Shashi Seth, senior vice president at Oracle Marketing Cloud, and Neil Tolbert, director of marketing communications at Mack Trucks, tell CXOTalk how to ensure ROI in B2B marketing using a multi-channel approach.