Digital Transformation
Interviews on Digital Transformation
CXOTalk Episodes on Digital Transformation
Digital Transformation: PSA in the New Services Economy
Tyler Gau, citizen developer at Cincinnati Bell, does development to find solutions for users with FinancialForce professional services automation. Gau tells CXOTalk about PSA and how it’s leading digital transformation in the new services economy..
Digital Transformation in Clinical Trials: Medidata and the New Services Economy
Michael Shullich, senior director at Medidata Solutions, and Naimisha Kollu, senior project manager at Medidata, speak with CXOTalk about embracing change in the new services economy. Medidata is a software company in the vertical of software and life sciences, with clients in the pharmaceutical and medical industries. The company uses FinancialForce’s PSA module and part of its building engine for professional services expansion.
Marketing Technology: The Changing Landscape
What is marketing technology and how is it changing? Scott Brinker, co-founder, president and CTO of ion interactive, tells Michael Krigsman of CXOTalk about the changing landscape of post-click marketing and conversion optimization through AI and greater personalization.
Digital Transformation and the Services Economy
LiquidHub partner Joe Grover speaks with CXOTalk about digital transformation and the new services economy, where “speed, efficiency, and customer service” is the new mantra. LiquidHub is an IT technology company that focuses on “re-engaging with customers.”
Digital Transformation: Venture Technologies and FinancialForce
RJ Smith, VP of Finance with Venture Technologies, speaks with CXOTalk about digital transformation in the technology reseller industry. One of the biggest changes in recent years is the evolution of customer service, as Venture utilizes tools like Salesforce and FinancialForce in the planning and data analysis process.