What is Digital Transformation?

Digital transformation is the rethinking, the reimagining of a business in more digital terms. So instead of digital something, something that happens around the edges that you might do in a couple of places inside your organisation. It's fundamentally looking at your delivery channels, your operations, your marketing and sales and customer care. And your very business models and rethinking how that might be packaged up as new digital products and services, all delivered using digital first as the way that we look about how the business gets done.