Customer Experience
Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
How to Use Net Promoter Score (NPS) to Build Brand Loyalty
Net Promoter Score (NPS) is one of the most important metrics for evaluating customer satisfaction, building brand loyalty, and growing revenue. The developer of NPS, Fred Reichheld, explains how to use NPS and pitfalls to avoid.
What is Customer Engagement and Why Should You Care?
Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel. Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value.
Zoom CEO Eric S. Yuan: How to Manage Customer Experience?
How does the CEO of Zoom, Eric S. Yuan, manage the company's massive growth while retaining a focus on customer experience and customer delight? In this episode, one of the most successful entrepreneurs in the world explains his customer experience strategy, the importance of meeting customer expectations, and the impact of organizational culture.
How to Create GREAT Customer Service and Experience?
For many organizations, the promise of great experience and service is an elusive and challenging goal. In this conversation, Oracle’s Senior Vice President of Global Marketing, Nate Skinner, explains how your company can create unforgettable customer experiences.
CMO Strategy 2021: Leadership means Customer Experience and Brand Strategy
How can modern marketers adopt the latest digital technologies while retaining the benefits of "classical" marketing? The Chief Marketing Officer of Mastercard explains and offers a CMO playbook for 2021.