Customer Experience
Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
CMO Strategy 2021: Leadership means Customer Experience and Brand Strategy
How can modern marketers adopt the latest digital technologies while retaining the benefits of "classical" marketing? The Chief Marketing Officer of Mastercard explains and offers a CMO playbook for 2021.
CIO Strategy 2021: Customer Experience is Vital
Customer experience is increasingly important for every CIO. How can Chief Information Officers incorporate the lessons of customer experience while retaining a focus on system uptime and other operational activities? Two leading Chief Information Officers share their thoughts and advice.
Digital Transformation and Servitization at Rolls-Royce
Servitization is an essential part of digital transformation for jet engine manufacturer Rolls-Royce. The company’s servitization journey has improved customer experience and satisfaction while enabling a business model based on data, analytics, and a digital platform.
Customer Loyalty and Brand Development: Dunkin’ Donuts CEO
According to Robert Rosenberg, former CEO of Dunkin’ Donuts, brand building strategy and creating brand loyalty relies on great customer experience and listening carefully to the market and target audience.
Transforming Customer Experience at Comcast
During this period of rapid change, how does cable and media giant, Comcast, weave customer and employee experience into the fabric of business processes and operations? To learn more, we speak with Tom Karinshak, the Executive Vice President and Chief Customer Experience Officer for Comcast Cable.