Customer Experience
Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
Customer Experience, Ecommerce, and Digital Transformation at FTD
How does a 110-year old flower retailer, wholesaler, and delivery network transform itself with eCommerce? We hear from the CEO of FTD, Charlie Cole, to learn about customer engagement, CX strategy, eCommerce strategy, digital transformation, and business metrics.
Experience Management and Customer Experience: SAP and WSJ
Customer experience (CX), experience management (XM), and the experience economy point to customer satisfaction and delight as crucial parts of business. Two business leaders from SAP and Dow Jones explain why.
Oracle Cloud Innovation Hubs Drive Culture Change and Customer Focus
Oracle has created a series of teams, called the Cloud Engineering and Innovation Hubs, to work closely with customers and help establish cloud culture at the large software vendor.
Customer Experience and Fan Engagement in Sports and Business
Customer experience is a crucial focus for innovative leaders in both business and professional sports. Cathy Engelbert, Commissioner of the Women’s NBA (WNBA) and Alicia Tillman, Chief Marketing Officer of SAP, offer advice on this topic.
CMO Playbook: How to Build Brand Value
The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.