Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
It's all about delivering on the promises that you, the vendor or provider, make.
Trust is the foundation on which the customer's experience is built.
MarTech isn't a silver bullet. You must apply digital marketing in the context of the customer to have a chance of changing that person's buying experience.
For today's customer involved in choosing tools, it's all about trust -- whose information and opinions are unbiased and accurate.
Tobias Lee oversees the global marketing strategy for Thomson Reuters Tax & Accounting, including branding, creative services, demand generation, public relations, customer excellence and online marketing.