Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
Act-On and Waitrainer: Marketing Personalization and Customer Journeys
Waitrainer uses prospect data email to segment and personalize email marketing. The company's CEO, Todd Edman, shares his methods and explains the customer journey in a conversation with Michael Krigsman of CXOTalk.
Marketing and Digital Transformation with David Edelman, Partner, McKinsey
Marketing and sales are essential parts of digital transformation, however, the transition to digital marketing can be fraught with challenge. In this episode, McKinsey partner, David Edelman, offers advice for successfully making the shift to digital marketing at a sophisticated level.
Digital Transformation at General Electric with Linda Boff, Chief Marketing Officer
General Electric is 135 years old employs 330,000 employees in 175 countries. GE is undertaking a massive transformation to be a digital industrial company, focusing on the "internet of really big things." In this episode, CMO Linda Boff shares GE's story and explains digital transformation at this American corporate icon.
Writing without Bullshit, with Josh Bernoff, Author and Analyst, Without Bullshit
Communication is one of the most critical skills for any employee, manager, or executive. Yet, despite its importance, few executives write with clarity and boldness. On this episode, top industry analyst and author, Josh Bernoff, shares his secrets for great executive and marketing writing.
Digital Insights Webisode
58% of sales directors expect to achieve their annual quota and leading enterprises look to digital technology to help close the gap.