Digital Marketing

Who's Using Digital Marketing Technology to Improve Customer Outreach?

CXOTalk Episodes on Digital Marketing

Aug 15, 2017 | 8,164 Views

Act-On and Waitrainer: Marketing Personalization and Customer Journeys

Waitrainer uses prospect data email to segment and personalize email marketing. The company's CEO, Todd Edman, shares his methods and explains the customer journey in a conversation with Michael Krigsman of CXOTalk.

Aug 15, 2017 | 8,164 Views

Jul 15, 2016 | 4,287 Views

Marketing and Digital Transformation with David Edelman, Partner, McKinsey

Marketing and sales are essential parts of digital transformation, however, the transition to digital marketing can be fraught with challenge. In this episode, McKinsey partner, David Edelman, offers advice for successfully making the shift to digital marketing at a sophisticated level.

Jul 15, 2016 | 4,287 Views

Jul 08, 2016 | 1,518 Views

Digital Transformation at General Electric with Linda Boff, Chief Marketing Officer

General Electric is 135 years old employs 330,000 employees in 175 countries. GE is undertaking a massive transformation to be a digital industrial company, focusing on the "internet of really big things." In this episode, CMO Linda Boff shares GE's story and explains digital transformation at this American corporate icon.

Jul 08, 2016 | 1,518 Views

Jun 10, 2016 | 1,565 Views

Writing without Bullshit, with Josh Bernoff, Author and Analyst, Without Bullshit

Communication is one of the most critical skills for any employee, manager, or executive. Yet, despite its importance, few executives write with clarity and boldness. On this episode, top industry analyst and author, Josh Bernoff, shares his secrets for great executive and marketing writing.

Jun 10, 2016 | 1,565 Views

May 08, 2016

Digital Insights Webisode

58% of sales directors expect to achieve their annual quota and leading enterprises look to digital technology to help close the gap.

May 08, 2016
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