Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
Even in a Digital World, Trust Flows through Every Buying Process
It's all about delivering on the promises that you, the vendor or provider, make.
Trust and Customer Experience
Trust is the foundation on which the customer's experience is built.
The Digital Marketing and the Customer Buying Process
MarTech isn't a silver bullet. You must apply digital marketing in the context of the customer to have a chance of changing that person's buying experience.
Trust and the Digital Consumer
For today's customer involved in choosing tools, it's all about trust -- whose information and opinions are unbiased and accurate.
Tobias Lee, CMO, Tax & Accounting, Thomson Reuters
Tobias Lee oversees the global marketing strategy for Thomson Reuters Tax & Accounting, including branding, creative services, demand generation, public relations, customer excellence and online marketing.