Customer Experience
Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
User Experience and Digital Transformation with Brian Solis, Principal Analyst, Altimeter
User experience is one of the most important and least understood aspects of digital transformation. For this episode, we talk with a leading world expert about user experience and how to engage consumers in the best way possible.
Digital Transformation in Health Care with Preston Simons, CIO, Aurora Health Care
Health care is ready for digital transformation. Changing consumer expectations combined with new technologies have pushed even the largest health care providers to innovate and improve patient care. On this episode, Preston Simons, CIO of Aurora Health Care, discusses transformation in this important field.
Customer-Centric Data, Machine Learning, and the Internet of Things, with Adam Bosworth and Gary Flake, Salesforce.com
Adam Bosworth is Salesforce's Executive Vice President of the IoT Cloud, which helps organizations connect billions of events from devices, sensors, applications and more from the Internet of Things to Salesforce. Gary William Flake is the CTO of Search at Salesforce.com, which bought and shuttered Clipboard, Inc. of which he was the founder and CEO.
Customer Experience and Real-Time Data
As customers interact through multiple channels the need for real-time data is an essential part of creating great experiences.
Customer Journeys Beyond the Funnel
Brands should recognize customers control their own journey and therefore avoid the temptation to over-script the buying process.