Customer Experience
Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
SimScale and Act-On: Data-Driven Customer Journeys for Personalization and Community
Every marketer faces the challenge of using data to create personalized customer journeys and create a compelling relationship with prospects and buyers.The Chief Marketing Officer of SimScale, Agata Krzysztofik, shares practical tips, tools, and secrets for making this happen.
SAP's Millennial CIO: The Changing Role of IT
The Chief Information Officer role is changing dramatically, driven by shifts in expectations from external customers, internal clients, and business leadership. For the CIO, this means rethinking relationships with all these groups. In this episode, we talk with a Millennial CIO to learn from his perspective on the evolving role of IT.
Digital Healthcare and Personalization with Richie Etwaru, Chief Digital Officer, QuintilesIMS
Personalization is the future of healthcare. New technologies such as artificial intelligence, virtual reality, blockchain, and wearable devices -- all connected in the cloud -- are making possible the democratization of diagnosis, medical knowledge, and patient care. This episode explores the near-term future of healthcare, in which with every stakeholder, doctor, pharmacist, payer and patient receives the personalized information they need to make better informed decisions.
Aetna CMO: Digital Transformation in Healthcare with David Edelman
At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He explains innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.
Influencer Marketing with Video
Corporate marketers today must understand how to create and promote video. Our show this week brings together a documentary filmmaker with a top influencer marketing expert to explore the new world of video content.