Customer Experience
Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
Customer Engagement, Selling, and the Empowered Digital Consumer
A marketer's guide to developing strong, interactive customer relationships in a digital world. Important advice for every executive, manager, and sales person.
CRM and The Empowered Consumer, with Larry Augustin, CEO, SugarCRM
Historically, Customer Relationship Management has been more about managing sales people than building meaningful relationships with customers. Today, technology is changing to help companies sell more by improving the experience offered to customers.
Build Relationship with Customers
Advice to founders: If you get a lead, take the meeting. If you’re a tiny or small startup, don’t worry about it. It’s easy to build a relationship with a customer.
Value Propositions and Product-Market Fit
Nailing down product-market fit is a foundation of lean innovation management. Be sure your product is what customers want.
Philanthropy, Technology, and Public Service with Craig Newmark, Founder, Craigslist
We may think that making money is not consistent with doing good in the world, but that's not always the case. Entrepreneur Craig Newmark, the founder of craigslist and craigconnects, share his insight as a philanthropist and advocate of technology for the public good.